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Duckstairs Event Sponsors AGENCY,

 Duckstairs Event Sponsors AGENCY,



Event Sponsors Agency can meet “Diversity, Equity, and ‘Inclusion”

An event sponsor's agency can indeed play a significant role in promoting diversity, equity, and inclusion (DEI) within the events they manage. DEI is essential for creating inclusive and accessible experiences for all attendees and sponsors. Here are ways in which such an agency can work towards DEI:

  • Diverse Sponsorship Opportunities:

    • Ensure that sponsorship opportunities are accessible and affordable to a wide range of companies, including small and minority-owned businesses.

  • Inclusive Marketing and Promotion:

    • Develop marketing materials and promotion strategies that reflect diverse audiences and perspectives.

    • Collaborate with diverse influencers or partners to reach a broader audience.

  • Speaker and Panel Diversity:

    • Encourage event organisers to select speakers and panellists from diverse backgrounds and experiences to provide diverse perspectives.

    • Ensure that a range of voices is represented in the event's content.

  • Accessible Event Spaces:

    • Choose event venues that are accessible to people with disabilities, with features like ramps, elevators, and adequate restroom facilities.

    • Offer sign language interpreters or closed captioning services for sessions.

  • Inclusive Policies:

    • Implement anti-harassment and non-discrimination policies, and clearly communicate them to attendees, sponsors, and staff.

    • Provide clear guidelines for addressing diversity-related concerns.

  • Employee Training:

    • Train agency staff on DEI principles and practices to ensure they are equipped to handle DEI-related concerns and promote inclusion.

  • Diversity in Vendor Selection:

    • Encourage event organisers to consider diverse vendors, such as caterers, photographers, and suppliers, when planning the event.

  • Networking Opportunities:

    • Facilitate networking events and opportunities that encourage cross-cultural interactions among attendees and sponsors.

    • Create affinity groups or diversity caucuses for attendees to connect with others who share their backgrounds or interests.

  • Diverse Content and Entertainment:

    • Feature diverse cultural performances or entertainment options to celebrate and showcase different backgrounds and talents.

  • Feedback and Evaluation:

    • Collect feedback from attendees and sponsors about their DEI experiences during the event.

    • Use this feedback to make continuous improvements in subsequent events.


  • Transparency and Accountability:

    • Publish DEI metrics and goals for the event, and provide updates on progress.

    • Hold event organisers, sponsors, and agencies accountable for promoting DEI values.

  • Community Engagement:

    • Engage with local communities and organisations that represent underrepresented groups to foster partnerships and support DEI initiatives.

  • Continuous Learning:

    • Stay informed about evolving best practices and trends in DEI to ensure that events remain inclusive and equitable.

By actively integrating DEI principles into the event planning and sponsorship processes, an event sponsors agency can contribute to creating more inclusive, welcoming, and accessible events that benefit all participants and sponsors.


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